THEORY OF SPONTANEOUS MARKET ORDER AS A METHODOLOGICAL BASIS OF STRATEGIC MANAGEMENT OF SERVICE ENTERPRISES

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Title:

Theory of spontaneous market order as a methodological basis of strategic management of service enterprises

Authors:

Yokhna, Vitaliy
Shatrovskyі, Serhiі

Affiliation:

Khmelnitskyi National University 11, Instytuts’ka str., Khmelnytskyi, 29016, Ukraine

Bibliographic reference (2015):

Yokhna, V. & Shatrovskyі, S. (2025) Theory of spontaneous market order as a methodological basis of strategic management of service enterprises. Socio-Economic Problems and the State (electronic journal), Vol. 33, no. 2, pp. 143-153. URL: http://sepd.tntu.edu.ua/images/stories/pdf/2025/25yvmose.pdf

Journal/Collection:

Scientific Journal "Socio-Economic Problems and the State"

Issue:

2(33)

Issue Date:

Dec-2025

Submitted date:

Oct-2025

Date of entry:

1-Jan-2026

Publisher:

Ternopil Ivan Puluj National Technical University

Country (code):

Place of the edition/event:

Ternopil

ORCID Id:

https://orcid.org/0009-0002-0109-7935
https://orcid.org/0009-0003-8197-9635

DOI:

https://doi.org/10.33108/sepd2025.02.143

UDC:

334.012.42:65.012

JEL:

В49
M31
L22

Keywords:

uncertainty
emergence
strategic management concepts
self-organization of economic actors
service variability
competitive strategies

Number of pages:

Page range:

143-153

Start page:

143

End page:

153

Abstract:

The article focuses on the peculiarities of the functioning of service enterprises in the modern business environment. The aim of the work is a critical analysis of the concepts of strategic management in the context of their ability to form a relevant methodological basis for the formation and implementation of competitive strategies of enterprises in a high level of uncertainty of the business environment. The relevance of such research for service enterprises, whose activities are characterized by high variability and sensitivity to external changes, is emphasized. It is noted that the high dynamism, uncertainty and increasing complexity of relationships between economic actors in the modern market space reduces the effectiveness of traditional, rational-planned models of strategic management. This necessitates the need for a methodological rethinking of strategic management as a process of adaptive coordination of numerous individual actions within complex socio-economic systems. Modern concepts of strategic management are analysed from the standpoint of their practical usefulness and relevance for service enterprises. The importance of the uncertainty factor (emergency) in the strategic management of such enterprises is emphasized - it causes an increase in the share of spontaneous, reactive management decisions and reduces their proactivity. The key characteristics of the theory of spontaneous market order and strategic management are highlighted and correlated, on the basis of which the expediency of using the theory of spontaneous market order as a methodological basis for strategic management of service enterprises is substantiated. The argument for this statement is that this theory explains the effective self-organization of economic actors through mutual adaptation and local knowledge. It is concluded that modern strategic management for service enterprises should combine adaptability, situational orientation and consideration of emergence, which provides a balance between proactive and spontaneous management decisions. The practical value of the study lies in identifying methodological approaches and tools that contribute to increasing the effectiveness of strategic management of service enterprises in an unstable market environment.

Sponsorship:

The authors received no direct funding for this research.

URI:

http://elartu.tntu.edu.ua/handle/lib/50872

ISSN:

2223-3822

Copyright owner:

Scientific Journal "Socio-Economic Problems and the State"

URL for reference material:

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Content type:

Article

Appears in Collections:

Scientific Journal "Socio-Economic Problems and the State", Vol.33, No.2

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