The influence of geopolitical factors on the functioning of tourism in Ukraine

Kondratska, Liliya

West Ukrainian National University 11 Lvivska st., 46001, Ternopil, Ukraine

Kondratska, L. (2023) The influence of geopolitical factors on the functioning of tourism in Ukraine. Socio-Economic Problems and the State (electronic journal), Vol. 29, no. 2, pp. 61-69. URL: http://sepd.tntu.edu.ua/images/stories/pdf/2023/23klptvu.pdf

Scientific Journal "Socio-Economic Problems and the State"

2(29)

Dec-2023

Oct-2023

29-Dec-2023

Ternopil Ivan Puluj National Technical University

UA

Ternopil

https://orcid.org/0000-0002-8429-8953

https://doi.org/10.33108/sepd2023.02.061

338.48:351.86

L83
H56
Z32

tourist activity
tourism industry
military conflict
post-war recovery
decline

61-69

61

69

The article examines the key aspects of the prospects of the post-crisis strategic development of the domestic tourism industry after the end of the military conflict – the test of the XXI century, based on the transformational transformations of the industry. The main obstacles of geopolitical instability, which have a significant impact on the formation of the potential of the tourist flow at both the micro and macro levels, are systematized. These include the outflow of sources of funding from the tourism sector of Ukraine, the high risk of staying in certain territories, incomplete reform of the industry in accordance with EU directives, the priority of providing free transportation for the state in military, volunteer or humanitarian areas, etc. A detailed analysis of tax revenues to the state treasury and key statistical indicators of tourism activity in 2023 in accordance with previous years was conducted. A number of reliable and dangerous regions of Ukraine have been identified for planning trips by tourists in compliance with the peculiarities of recreation and tourist activities - permits and restrictions regarding the organization of routes in accordance with the curfew and taking into account the presence of bomb shelters, etc. In addition, it was found that the current dynamics of the tourist flow within the state is characterized by a sharp reduction in the number of visits by tourists from other countries, and the external domestic tourism itself is maintained thanks to the work trips of foreign diplomats, public activists, volunteers, and representatives of mass media. It was found that the deployed military actions on the territory of Ukraine have a serious economic impact on the recovery of international tourism in general. Priority anti-crisis directions for the reconstruction of the studied sphere are proposed in order to ensure the harmonious growth of all regions of Ukraine, taking into account the set goals. The main ones are the formation of state media interest on the part of foreign countries and tourists; building a mass PR company in previously unknown territories; updating the tourism branding of the state with the basis that the safety and protection of tourists is a priority.

The authors received no direct funding for this research.

http://elartu.tntu.edu.ua/handle/lib/43193

2223-3822

Scientific Journal "Socio-Economic Problems and the State"

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Article

Scientific Journal "Socio-Economic Problems and the State", Vol.29, No.2