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Preconditions and principles of strategic marketing management of industrial enterprises of Ukraine

Title:



Preconditions and principles of strategic marketing management of industrial enterprises of Ukraine



Authors:


Rozhko, N.


Affiliation:

 

Ternopil Ivan Puluj National Technical University, 56 Ruska str., 46001 Ternopil, Ukraine e-mail rozhko18@googlemail.com


Bibliographic description:

 


Rozhko, N. (2017). Peredumovy ta pryntsypy stratehichnoho marketynhovoho upravlinnia promyslovykh pidpryiemstv Ukrainy [Preconditions and principles of strategic marketing management of industrial enterprises of Ukraine]. Socio-Economic Problems and the State. 17 (2), 154-161. http://sepd.tntu.edu.ua/images/stories/pdf/2017/17rnyppu.pdf.


Issue Date:

 

1-dec-2017


Submitted date:

 

sep-2017


Publisher:

 

Ternopil Ivan Puluj National Technical University


UDC:


338:658.5


JEL: 


M31


Keywords:


 

strategic marketing planning
marketing strategy
the concept of strategic marketing management
the purpose of strategic marketing management
the mission of the enterprise


Abstract:


 

The article proves that the next stage of development of the Ukrainian economy has made the Ukrainian enterprises realize the need for the practical application of marketing principles in their daily activities. However, this requires not only trained specialists, but also significant efforts to create managerial structures whose task is to plan, organize and control of marketing activities at the enterprise. Thus, marketing management takes place when the management of an organization is based on the principles of marketing, that is, when the consumer is placed at the center of the organization and the marketing and management system unites all efforts in order to satisfy the needs and demands of the parties involved in exchange in the best possible way. Besides, marketing management considers marketing and management inseparably, which, moreover, mutually penetrate into and complete each other. In this connection, the improvement of management of enterprises using the principles of management and marketing, providing a strategic approach to the activities of enterprises, which is carried out through marketing management, becomes of particular importance.


Description:

 
Supplementary data associated with this article can be found, in the online version, at http://sepd.tntu.edu.ua/images/stories/pdf/2017/17rnyppu.pdf

URI: 


http://elartu.tntu.edu.ua/handle/lib/22744


ISSN: 


2223-3822


Copyright owner:

 

Scientific Journal "Socio-Economic Problems and the State", 2017


URL for reference material: 


http://sepd.tntu.edu.ua/images/stories/pdf/2017/17rnyppu.pdf
http://www.ukrstat.gov.ua


References:

(International)


 

1.Balabanova, L. V. (2002) Marketynhovyy menedzhment. [Marketing management]. Donets'k: TOV Firma «ASNA». (in Ukraine)
Veb-sayt Derzhavnoho komitetu statystyky Ukrayiny [elektronnyy resurs]/ http://www.ukrstat.gov.ua.
2.Voychak, A. V. (1998) Marketynhovyy menedzhment. [Marketing management]. Kyiv: KNEU. (in Ukraine)
3.Dykson, R. Pyter. (1998) Upravlenye marketynhom. [Management marketing]. Moscow: ZAO Yzdat.dom «BYNOM». (in Russian)
4.Dykhtl', E. (1995) Praktycheskyy marketynh. [Practical marketing]. Moscow: Vyssha shkola. (in Russian)
5.Zub, A. T. (2002) Stratehycheskyy menedzhment: Teoryya y praktyka. [Strategic management: Theory and practice]. Moscow: Aspekt Press. (in Russian)
6.Kruhlov, M. Y. (1998) Stratehycheskoe upravlenye kompanyey. [Strategic management by a company]. Moscow: Russkaya delovaya lyt. (in Russian)
7.Kotler, F. (2000) Marketynh. Menedzhment. [Marketynh. Menedzhment]. Pyter. (in Russian)
8.Shcherban', V. M (2006) Marketynh. [Marketynh]. Kyiv: Tsentr navchal'noyi literatury. (in Ukraine)


Appears in Collections:

Scientific Journal "Socio-Economic Problems and the State", Vol.17, No.2

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