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STRATEGY OF INNOVATIVE DEVELOPMENT IN THE ENTERPRISE MANAGEMENT SYSTEM

Title:  STRATEGY OF INNOVATIVE DEVELOPMENT IN THE ENTERPRISE MANAGEMENT SYSTEM
Authors:  Prodius, Oksana
Affiliation:  Odessa National Polytechnic University 1, Shevchenko ave., 65044, Odessa, Ukraine e-mail: o.i.prodius@gmail.com
Bibliographic description:  Prodius, O. (2019) Stratehuvannya innovatsiynoho rozvytku v systemi upravlinnya pidpryyemstva [Strategy of innovative development in the enterprise management system]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 21, no. 2, pp. 210-218. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2019/19poisup.pdf
Issue Date:  dec-2019
Submitted date:  oct-2019
Publisher:  Ternopil Ivan Puluj National Technical University

DOI:


https://doi.org/10.33108/sepd2019.02.210


UDC:  330.341.1:658
JEL:  010
031
Keywords:  innovative development
strategy
innovative strategy
strategic management
inclusive innovation
enterprise management
systematic and integrated approaches
Pages:  210-218
First page:  210
Last page:  218
Abstract: 

The article reveals the content and conceptual foundations of strategic innovation development in the enterprise management system in modern conditions of toughening competition in domestic and foreign markets. The peculiarities of the innovative development strategies choice are estimated. Particular attention is paid to the stages of development and implementation of an innovative strategy, which allows you to structure the formation of an innovative strategy and highlight the necessary components of this process in accordance with the latest management development trends. The shortcomings in the management of innovation processes in the enterprise are analyzed. Problems that inhibit the organization’s modernization are analyzed. There are defined factors on which the choice of innovation strategy depends, in particular: market position of the enterprise, dynamics of its change, production and technical potential, products or services, the state of the economy, etc. It is suggested to improve the management of the enterprise in accordance with the modern concept of inclusive innovation. It was found that stratification of innovative development in the enterprise’s management system contributes to the formation of social partnership relations between society, government and business, which stimulates and activates their economic activity, motivates the efficient and rational use of existing potential or the adoption of managerial decisions in the search for additional opportunities to increase competitiveness. In addition, it is pointed out that the effective implementation of innovations provides competitive advantages, long-term profitability and high rates of development and is a major factor in economic growth of the country.

 

Keywords: innovative development, strategy, innovative strategy, strategic management, inclusive innovation, enterprise management, systematic and integrated approaches.
URI:  http://elartu.tntu.edu.ua/handle/lib/31098
ISSN:  2223-3822
Copyright owner:  Scientific Journal "Socio-Economic Problems and the State"
URL-releated material:  http://sepd.tntu.edu.ua/images/stories/pdf/2019/19poisup.pdf
References:  1. Borisova, Z. N. (2008) Proektirovanie sistemy upravleniya innovacionnym razvitiem bizner-processami organizacii: processno-strukturnyj podhod [Designing the system of management of innovative development of business processes of the organization: process-structural approach]. St. Petersburg: St. Petersburg State University Publishing House, 235 p.
2. Andrushkiv, B. M., Bortnyak, F. V., Vovk, Y. Ya. (2012) Innovacijna politika [Innovation policy]. Ternopil: Terno-Graf Ltd., 484 p.
3. Macedon, V. V. (2013) Stratehichnyi innovatsiinyi rozvytok pidpryiemstv: teoriia ta metodolohiia. [Strategic Innovative Enterprise Development: Theory and Methodology]. Bulletin of NTU "KPI", no. 45, pp.75-86.
4. Merzha, S. I. (2005) Innovatsiina diialnist u promyslovosti: suchasnyi stan ta napriamy aktyvizatsii v Ukrainy [Innovative activity in industry: current state and directions of activation in Ukraine]. Current problems of economy, no. 9, pp. 159.
5. Titov, A. B. (2001) Marketing i upravlenie innovatsiyami [Marketing and innovation management]. St. Petersburg: Peter, 240 p.
6. Cherkasova, T. I. (2010) Stratehiia ta kontrol innovatsiinoho rozvytku pidpryiemstva [Strategy and control of innovative development of the enterprise]. Odessa: Astroprint, 310 p.
7. Zeldner, A. G. (2012). Mesto strategirovaniya v ponyatiyno-kategorialnoy sisteme prognozirovaniya [The place of strategy in the conceptual-categorical forecasting system]. Ekonomicheskie Nauki, no 8 (93), pp. 7-15.
8. Fedulova, L. I. (2016) Inklyuzyvni innovaciyi v systemi socialno-ekonomichnogo rozvytku [Inclusive innovations in the system of socio-economic development]. Ekonomika: realiyi chasu, vol. 3(25), pp.56-65.
9. Prodius, O. I. (2017) Inkliuzyvni innovatsii v konteksti sotsialnoi vidpovidalnosti pidpryiemstva [Inclusive innovation in the context of corporate social responsibility]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu, Vol. 14, pp.84-87.
Issue type:  Article
Appears in Collections:

Scientific Journal "Socio-Economic Problems and the State", Vol.21, No.2

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