Creative management as dominant of innovative enterprises

OSTROVSKA, Halyna

Ostrovska, H. (2021) Kreatyvnyi menedzhment yak dominanta innovatsiinykh pidpryiemstv [Creative management as dominant of innovative enterprises]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 25, no. 2, pp. 625-640. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2021/21hyodip.pdf

Socio-Economic Problems and the State

2(25)

Nov-2021

Oct-2021

26-Sep-2022

Ternopil Ivan Puluj National Technical University

UA

Ternopil

https://orcid.org/0000-0002-9318-2258

https://doi.org/10.33108/sepd2022.02.625

331.102.344

D83
M13
M14
О15
О32

creativity
creative management
non-standard decisions
creative potential
creative thinking
creative leader
creative technologies
organizational and managerial innovations
innovative product

16

625-640

625

640

The article is devoted to the substantiation of theoretical and methodological principles that define the conceptual platform of creative management processes as a dominant component of innovative enterprises. Approaches to the "creative management" concept interpretation are reviewed. It is substantiated that creative thinking makes it possible to change the vision of the world, the vision of the standard, as well as initiates new ideas. The principles, mechanisms, tools and methods of development and implementation of non-standard management decisions and management innovations are improved. The scientific view upon the creativity as the main criterion and target function of economic and socio-cultural development is substantiated. Peculiarities of personality creativity as individual capital provided by creative people working in the conditions of high technologies, promotion of talents and tolerance are revealed. It is proved that the introduction of a creative management system in modern enterprises allows to obtain competitive advantages not only within the domestic market, but also in the world markets. At the same time, the use of creative management tools allows managers to solve problems and take a creative approach to business management processes quickly. The implementation of this concept makes it possible to create a viable, effective management system for each enterprise, which ensures the permanent effectiveness of the formation and realization of business processes in all departments. Recommendations in the context of creative management development at the domestic enterprises are worked out, and also mechanisms of their practical effectuation are offered. The author's proposed recommendations can be used in the context of the formation of organizational and economic mechanism to ensure the effective intellectual potential use in innovative enterprises.

http://elartu.tntu.edu.ua/handle/lib/38842

2223-3822

Scientific Journal "Socio-Economic Problems and the State"

http://sepd.tntu.edu.ua/images/stories/pdf/2021/21hyodip.pdf
https://economic-journal.ideil.com/ content/files/1g/aj/1gajnap1sv71u5edmgsmr1j881j2im7g.pdf
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http://www.msu.edu.ua/visn/wp-content/ uploads/2016/05/1-5-1-2016-21.pdf
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http://2014.tr-ebrd.com/annex-5-2-key-prerequisites-for-knowledge-basedgrowth/

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Article

Scientific Journal "Socio-Economic Problems and the State" Vol 2(25)