Development of innovative ideas management directions at the enterprise

Ostrovska, Halyna
Maliuta, Liudmyla
Hladchuk, Oksana

Ternopil Ivan Puluj National Technical University 56 Ruska str., Ternopil, Ukraine, 46001
Viacheslav Chornovil Halytskyi Professional College 15 Bohdan Khmelnytskyi str., 46002 Ternopil, Ukraine

Ostrovska, H., Maliuta, L. & Hladchuk, O. (2022) Development of innovative ideas management directions at the enterprise. Socio-Economic Problems and the State (electronic journal), Vol. 27, no. 2, pp. 131-143. URL: http://sepd.tntu.edu.ua/images/stories/pdf/2022/22ohyinp.pdf

2(27)

Dec-2022

Oct-2022

30-Dec-2022

Ternopil Ivan Puluj National Technical University

UA

Ternopil

https://orcid.org/0000-0002-9318-2258
https://orcid.org/0000-0002-7569-9982

https://doi.org/10.33108/sepd2022.nom2.131

331.102.344

D83
M12
О15
O31
О32

innovative activity
management of ideas
innovative idea
methods of innovative ideas selection
evaluation of innovative ideas
client-oriented approach

13

131-143

131

143

The article is devoted to the substantiation of the ideas management development priority directions as an essential component of the innovative activities management system at the enterprises. It has been proven that a progressive approach to the management of enterprise ideas involves a strategic focus on increasing the usefulness of new products for consumers, improving the quality of their lives, social progress, which makes the brand truly valuable. The interpretation of the “idea management” concept has been clarified. The key aspects of idea management have been studied. The idea management process at the enterprise is presented with a description of each stage. The main directions of the search for innovative ideas are highlighted. The mechanisms of using external ideas are formed. In this context, the relevance of the crowd-sourcing development for the purpose of intellectual potential effective use; hackathon as an organized event; open-source platforms are substantiated. A system of indicators for evaluating innovative ideas has been developed. The main methods for selecting the most acceptable and effective innovative idea have been studied. The main factors that hinder the development of innovation and the factors that strengthen innovative activity have been determined. The main directions of the idea management process development are proposed and classified by management stages, target settings and possible measures for their implementation. At the same time, the main aspects of improving the efficiency of idea management include increased investment in the information and communication technology sector, and the activation of consolidation processes. Recommendations for the ideas managing process development in the system of managing innovative activities of enterprises make it possible to ensure the search, evaluation, support and implementation of ideas generated in the internal and external environment of the enterprise, and also, in the context of competitiveness price factors importance reducing, contribute to ensuring the unique competitive advantages of the enterprise in general.

The authors received no direct funding for this research.

http://elartu.tntu.edu.ua/handle/lib/39858

2223-3822

Socio-Economic Problems and the State

http://sepd.tntu.edu.ua/images/stories/pdf/2022/22ohyinp.pdf
https://doi.org/10.36910/6775-2308-8559-2020-1-15
http://sepd.tntu.edu.ua/images/stories/pdf/2021/21hyodip.pdf
http://www.innovationmanagement.se/imtool-articles/how-to-evaluate-ideas/
http://www.creativejeffrey. com/creative/innovationchallenges.php?topic=creative
https://hbr.org/2007/06/the-innovation-value-chain
https://www.lead-innovation.com/ english-blog/the-4-phases-of-innovation
https://doi.org/10.33271/nvngu/2021-3/167
https://doi.org/10.15587/1729-4061.2021.244916
https://doi.https://doi.org/10.29316/rs/135383

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Article

Scientific Journal "Socio-Economic Problems and the State", Vol.27, No.2