Another issue of scientific journal Vol.32 No.1 2025 has been published

Ukrainian (UA)English (United Kingdom)

Other Categories

Вхід / реєстрація



We are in Facebook

Votes

How did you find on our site?
 

The mechanism of an innovative product implementation in the operational activities of the enterprise

Title: 


The mechanism of an innovative product implementation in the operational activities of the enterprise


Authors: 


Marynenko, Nataliia
Synoverskyi, Nazar
Yavorskyi, Andrii


Affiliation


Ternopil Ivan Puluj National Technical University Ruska St., 56, Ternopil 46001 Ukraine


Bibliographic reference (2015): 


Marynenko, N., Synoverskyi, N. & Yavorskyi, A. The mechanism of an innovative product implementation in the operational activities of the enterprise. Socio-Economic Problems and the State (electronic journal), Vol. 32, no. 1, pp. 80-91. URL: http://sepd.tntu.edu.ua/images/stories/pdf/2025/25mnyote.pdf


Journal/Collection: 


Scientific Journal "Socio-Economic Problems and the State"


Issue: 


1(32)


Issue Date: 


Jun-2025


Submitted date: 


Apr-2025


Date of entry: 


30-Jun-2025


Publisher: 


Ternopil Ivan Puluj National Technical University


Country (code): 


UA


Place of the edition/event: 


Ternopil


ORCID Id: 


https://orcid.org/0000-0002-6645-8167
https://orcid.org/0009-0005-1848-6584
https://orcid.org/0009-0007-5237-197x


DOI: 


https://doi.org/10.33108/sepd2025.01.080


UDC: 


658.8


JEL: 


M11
М31


Keywords: 


innovative product
operational activities
consumer needs
scaling of innovations


Number of pages: 


12


Page range: 


80-91


Start page: 


80


End page: 


91


Abstract: 


The essence, purpose and key tasks of introducing innovations into the operational processes of an enterprise are studied in the article, emphasizing their importance for meeting the basic requirements and needs of end consumers. The main approaches to the phases of introducing innovations into the operational activities of the enterprise are considered, their diversity and importance in the context of forming a systematic implementation of innovative ideas are noted. A mechanism for introducing an innovative product into the operational activities of the enterprise is proposed. It is implemented through the following phases: formulation of the innovative product idea; development of the innovative product concept; research and development; preparation for production; launch of an innovative product; assessment of the launching results and adjustment. The specified sequence makes it possible to clearly and effectively ensure the implementation of innovative ideas, realization of the innovation cycle and stimulate the development of innovative products in the operational activities of the enterprise. The features of each of the phases are determined, the main tasks that are set for the enterprise personnel for their successful completion, and the responsible persons involved in each of them are indicated. Key barriers that prevent the successful implementation of an innovative product into the operational processes of the enterprise are identified, and measures are proposed to eliminate their negative impact: creating favorable conditions for the development of human resources, forming a high-quality system of employee motivation, introducing systematicity into the planning of innovative changes, attracting investors, grants, state support programs, etc. The need to develop systematicity in approaches to solving key problems of implementing innovative products into the operational processes of the enterprise is emphasized.


Sponsorship: 


The authors received no direct funding for this research.


URI: 


http://elartu.tntu.edu.ua/handle/lib/49589


ISSN: 


2223-3822


Copyright owner: 


Scientific Journal "Socio-Economic Problems and the State"


URL for reference material: 


http://sepd.tntu.edu.ua/images/stories/pdf/2025/25mnyote.pdf
https://doi.org/10.32983/2222-4459-2020-2-81-87
https://ela.kpi.ua/server/api/core/bitstreams/128e04b5-6539-471f-80a3-9c66e36fdd0d
file:///C:/Users/Наталі%20ПК/Downloads/72854-Текст%20статті-152538-1-10-20160703%20(2).pdf
https://modecon.mnau.edu.ua/issue/23-2020/merkulov.pdf https://doi.org/10.31521/modecon.V23(2020)-21


References (International): 


1. Oberemchuk, V. F., Samilo, T. O. (2020) Osoblyvosti planuvannia vyvedennia na rynok novoho produktu [Features of Planning the Introduction of a New Product to Market]. Biznes Inform [Business Inform]. No. 2. Pp. 81–87. https://doi.org/10.32983/2222-4459-2020-2-81-87
2. Borovenska, M. V., Kubyshyna N. S. (2012) Rozroblennia novoho tovaru na promyslovomu rynku Ukrainy [Development of new products for ukrainian industrial market]. Aktualni problemy ekonomiky ta upravlinnia: zbirnyk naukovykh prats molodykh vchenykh [Actual problems of economics and management: collection of scientific works of young scientists]. Vol. 6. URL: https://ela.kpi.ua/server/api/core/bitstreams/128e04b5-6539-471f-80a3-9c66e36fdd0d/content (accessed 28 February 2025).
3. Guk, O. V., Tsvirkun, A. S. (2016) Osoblyvosti vprovadzhennia u vyrobnytstvo innovatsiinoho produktu [Features of introducing an innovative product into production]. Zbirnyk naukovykh prats “Suchasni pidkhody do upravlinnya pidpryyemstvom” [Collection of scientific papers “Modern approaches to enterprise management”]. URL: file:///C:/Users/Наталі%20ПК/Downloads/72854-Текст%20статті-152538-1-10-20160703%20(2).pdf (accessed 01 March 2025).
4. Merkulov, I. V., Guk, O. V. (2020) Upravlinnia vprovadzhenniam innovatsii na pidpryiemstvi [Management of Innovation Implementation at the Enterprise]. Elektronne naukove fakhove vydannia z ekonomichnykh nauk «Modern Economics» [The Electronic Scientific Edition on Economics «Modern Economics»]. No. 23. Pp. 130–135. URL: https://modecon.mnau.edu.ua/issue/23-2020/merkulov.pdf https://doi.org/10.31521/modecon.V23(2020)-21 (accessed 02 March 2025).
5. Ratushnyak, O. H., Lyalyuk, O. H. (2018) Osnovni problemy ta mekhanizmy vprovadzhennia innovatsiinykh proektiv na pidpryiemstvi [Main problems and implementation mechanism of innovative projects at the enterprise]. Ekonomichnyi prostir [Economic Space]. No.129. Pp. 200–207.
6. Marketynhovyy menedzhment [Marketing Management]: Pidruchnyk / P. Kotler, K. L. Keller, A. F. Pavlenko ta in. K.: Vydavnytstvo «Khimdzhest», 2008. 720 p.
7. Tretiak, O. P. (2015) Marketynhovi aspekty prosuvannia produktsii na rynok [Marketing Aspects of Market Promotion of Innovative Products]. Biznes inform [Business Inform]. No.1. Pp. 393–399.


Content type: 


Article


Appears in Collections:


Scientific Journal "Socio-Economic Problems and the State", Vol.32, No.1

pdf

 

Journal is indexed by:

google_scholar
elartu_en
wiki_en

Other useful links:
pbn
Пошук у EBSCO
 

Google translate

Ukrainian English French German Polish Russian