The mechanism of an innovative product implementation in the operational activities of the enterprise

Marynenko, Nataliia
Synoverskyi, Nazar
Yavorskyi, Andrii

Ternopil Ivan Puluj National Technical University Ruska St., 56, Ternopil 46001 Ukraine

Marynenko, N., Synoverskyi, N. & Yavorskyi, A. The mechanism of an innovative product implementation in the operational activities of the enterprise. Socio-Economic Problems and the State (electronic journal), Vol. 32, no. 1, pp. 80-91. URL: http://sepd.tntu.edu.ua/images/stories/pdf/2025/25mnyote.pdf

Scientific Journal "Socio-Economic Problems and the State"

1(32)

Jun-2025

Apr-2025

30-Jun-2025

Ternopil Ivan Puluj National Technical University

UA

Ternopil

https://orcid.org/0000-0002-6645-8167
https://orcid.org/0009-0005-1848-6584
https://orcid.org/0009-0007-5237-197x

https://doi.org/10.33108/sepd2025.01.080

658.8

M11
М31

innovative product
operational activities
consumer needs
scaling of innovations

12

80-91

80

91

The essence, purpose and key tasks of introducing innovations into the operational processes of an enterprise are studied in the article, emphasizing their importance for meeting the basic requirements and needs of end consumers. The main approaches to the phases of introducing innovations into the operational activities of the enterprise are considered, their diversity and importance in the context of forming a systematic implementation of innovative ideas are noted. A mechanism for introducing an innovative product into the operational activities of the enterprise is proposed. It is implemented through the following phases: formulation of the innovative product idea; development of the innovative product concept; research and development; preparation for production; launch of an innovative product; assessment of the launching results and adjustment. The specified sequence makes it possible to clearly and effectively ensure the implementation of innovative ideas, realization of the innovation cycle and stimulate the development of innovative products in the operational activities of the enterprise. The features of each of the phases are determined, the main tasks that are set for the enterprise personnel for their successful completion, and the responsible persons involved in each of them are indicated. Key barriers that prevent the successful implementation of an innovative product into the operational processes of the enterprise are identified, and measures are proposed to eliminate their negative impact: creating favorable conditions for the development of human resources, forming a high-quality system of employee motivation, introducing systematicity into the planning of innovative changes, attracting investors, grants, state support programs, etc. The need to develop systematicity in approaches to solving key problems of implementing innovative products into the operational processes of the enterprise is emphasized.

The authors received no direct funding for this research.

http://elartu.tntu.edu.ua/handle/lib/49589

2223-3822

Scientific Journal "Socio-Economic Problems and the State"

http://sepd.tntu.edu.ua/images/stories/pdf/2025/25mnyote.pdf
https://doi.org/10.32983/2222-4459-2020-2-81-87
https://ela.kpi.ua/server/api/core/bitstreams/128e04b5-6539-471f-80a3-9c66e36fdd0d
file:///C:/Users/Наталі%20ПК/Downloads/72854-Текст%20статті-152538-1-10-20160703%20(2).pdf
https://modecon.mnau.edu.ua/issue/23-2020/merkulov.pdf https://doi.org/10.31521/modecon.V23(2020)-21

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Article

Scientific Journal "Socio-Economic Problems and the State", Vol.32, No.1