There is a set of articles in the next spring Issue 1 (22) 2020 of the journal!

Ukrainian (UA)English (United Kingdom)

Other Categories

Вхід / реєстрація



We are in Facebook

Votes

How did you find on our site?
 

Development of enterprises of restaurant industry based on marketing principles

Title:

 

Development of enterprises of restaurant industry based on marketing principles


Authors:


 

Poltavska, Oksana



Affiliation:

 

Kyiv National University of Trade and Economics 19, Kyoto str., 02156, Kyiv, Ukraine e-mail: somko@ukr.net Ph.D., Assoc. Prof., Department of Hotel and Restaurant Business


Bibliographic description:

 

 

Poltavska, O. (2017). Development of enterprises of restaurant industry based on marketing principles. Socio-Economic Problems and the State. 17 (2), 144-153. http://sepd.tntu.edu.ua/images/stories/pdf/2017/17povaek.pdf.



Issue Date:


 

1-dec-2017



Submitted date:


 

sep-2017



Publisher:

 

Ternopil Ivan Puluj National Technical University


UDC:

 

640.43


JEL: 


M12


Keywords:


 

marketing strategy
restaurant industry
mechanism
motivation
company


Abstract:

 


 

The author installed that the high level of dynamic marketing environment, especially macroeconomic destabilization and exacerbation of the political situation, require adaptive solutions in the management of the enterprise, including the sphere of marketing activities. It is proved that the necessary condition for successful work of modern enterprises in the field of restaurant industry is the creation of a marketing complex aimed at the formation of end-user-oriented, relatively inexpensive and effective marketing tools based on the use of modern technologies. Factors mentioned above cause the necessity to develop an integrated approach to their formation and thorough research of the issues of organizing marketing of interaction and management of contact personnel of enterprises of different segments, forms of ownership and sizes, criteria for evaluating the efficiency of the marketing complex for the sphere of restaurant services, incentive measures and directions for further development of the marketing strategy of the enterprises of service sphere. Particular attention is paid to the systematization of existing approaches to the formation of a marketing complex and to substantiate the model of marketing complex for restaurants in the enterprise.


Description:

 

Supplementary data associated with this article can be found, in the online version, at http://sepd.tntu.edu.ua/images/stories/pdf/2017/17povaek.pdf


URI:

 


http://elartu.tntu.edu.ua/handle/lib/22743



ISSN: 


2223-3822


Copyright owner:


Scientific Journal "Socio-Economic Problems and the State"



URL for reference material:

 

http://sepd.tntu.edu.ua/images/stories/pdf/2017/17povaek.pdf
http://www.epravda.com.ua
http://normativ.com.ua/types/tdoc2728.php


References:

 


1.Avetysova, A. O. (2005), “Restaurant Network: Competitive Advantages, Problems, Prospects of Development”, Visnyk sotsial'no-ekonomichnykh doslidzhen'. vol. 28, pp. 117-123.
2.Antonova, V. A. (2007), “Competition and management of the competitiveness of restaurants in the market conditions”, Naukovyj visnyk Poltavs'koho universytetu spozhyvchoi kooperatsii Ukrainy, vol. 1 (21), pp. 54-57.
3.Ekonomichna pravda [Online], available at: http://www.epravda.com.ua.
4.Zaklady restorannoho hospodarstva. Klasyfikatsiia [Online], DSTU 4281:2004, available at: http://normativ.com.ua/types/tdoc2728.php.
5.Malyshkov, V. I. (1997), Teorija i praktika formirovanija potrebitel'skogo rynka [Theory and practice of formation of the consumer market], Tipografija im. A.S. Pushkina, Moscow, Russian Federation.
6.P'iatnyts'ka, H. T. (2004), “Trends in restaurant industry development in Ukraine”, Visnyk KNTEU, vol. 2, pp. 45-60.
7.Shtal', T. V. (2011), Marketynhovi stratehii pidpryiemstv restorannoho hospodarstva [Marketing Strategies for Restaurant Industry Enterprises], KhDUKhT, Kharkiv, Ukraine.


Appears in Collections:


Scientific Journal "Socio-Economic Problems and the State", Vol.17, No.2

pdf


 

Журнал індексується в:

infobase

oaji

Поточний запис у каталозі ULRICHS

index_copernicus

ICV 2015: 71.88 

harvardlibrary

elibrary_logo

world_cat

duke

british_library

alberta

uic

moris_library

standford

illinois

macewan

researchbib

citefactor

denmark

poland

globalimpactfactor
sis-logo

Інші корисні посилання:
pbn
Пошук у EBSCO
 

Google translate

Ukrainian English French German Polish Russian