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Features of sales management in foreign markets

Title


Features of sales management in foreign markets


Authors

 

Dyachun, O.

Radynskiy, S.


Affiliation


 

Ternopil Ivan Pul'uj National Technical University 56 Ruska str., 46001 Ternopil, Ukraine



Bibliographic description


 

Dyachun, O. & Radynskiy, S. (2018) Osoblyvosti upravlinnia prodazhamy na zarubizhnykh rynkakh [Features of sales management in foreign markets]. Sotsialnoekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 18, no. 1, pp. 175-185. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2018/18rsvnzr.pdf


Issue Date


31-may-2018


Submitted date

 

mar-2018


Publisher

 

Ternopil Ivan Pul'uj National Technical University


DOI


https://doi.org/10.33108/sepd2018.01.175


UDC

 

339.138


JEL


G30
M31


Keywords

 

marketing cultural environment
sales management
foreign markets
world trade organization
organizational management structures
psychological portrait of a businessman


pages


11

first page


175

last page


185

Abstract

 

The necessity of the output of domestic enterprises to foreign markets is highlighted. The state of their activities in these markets is revealed. It was emphasized that effective control of sales is an important prerequisite for the successful operation of Ukrainian companies in foreign markets. It is emphasized on the need to take into account the management of the sale of specifics of external markets, which determines its features. It is noted that such features include, first of all, the use of the management system for relations with global clients. It is emphasized that the basis is ensuring the consistency and organization of the sale of goods throughout the chain of supply of products to customers in different countries. Attention is paid to such features of sales management in foreign markets as the creation of adequate organizational management structures. The conditions for the use of their varieties are substantiated. The psychological characteristics of businessmen of some countries are presented. The composition of the factors of the marketing culture of importing countries influencing the peculiarities of sales management in foreign markets is highlighted.


URI


http://elartu.tntu.edu.ua/handle/lib/25307


ISSN


2223-3822


Copyright owner

 

Socio-Economic Problems and the State


References


1.Zovnishnya torhivlya Ukrayiny Retrieved from https://uk.wikipedia.org/wiki/Zovnishnya_torhivlya_Ukrayiny.
2.Ofitsiynyy sayt Ministerstva ekonomichnoho rozvytku i torhivli Ukrayiny Retrieved from http://www.me.gov.ua/?lang=uk-UA.
3.Z pochatku 2017 roku obsyah svitovoyi torhivli zris na 8%. Retrieved from https://frontnews.eu/news/ua/9791/Z-pochatku-2017-roku-obsyah-svitovoyi-torhivli-zris-na-8.
4.Stylʹ vedennya perehovoriv z vrakhuvannyam kulʹturnykh osoblyvostey. Retrieved from https://studopedia.org/4-37584.html.
5.Faktory kulʹtury v mizhnarodnykh prodazhakh. Retrieved from http://msd.com.ua/prodazhi-upravlenie-prodazhami.
6.Leo Hof. (2004) Prodazhy: klyuchevye factory. Moscow. RYNO.


type


Article


Appears in Collections

Socio-Economic Problems and the State, Vol. 18, no. 1

pdf


 

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