The role of "goodwill"in the activities of enterprises of the sphere of tourism in the context of environmental limitations
Title |
The role of "goodwill"in the activities of enterprises of the sphere of tourism in the context of environmental limitations |
Authors |
Golovkova, L. Dyachenko, L. |
Bibliographic description |
Golovkova, L. & Dyachenko, L. (2018) Rol «hudvilu» u diialnosti pidpryiemstv sfery turyzmu v konteksti obmezhen otochuiuchoho seredovyshcha [The role of "goodwill" in the activities of enterprises of the sphere of tourism in the context of environmental limitations]. Sotsialnoekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 18, no. 1, pp. 32-51. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2018/18hlsoos.pdf |
Issue Date |
31-may-2018 |
Submitted date |
mar-2018 |
Publisher |
Ternopil Ivan Puluj National Technical University |
DOI |
https://doi.org/10.33108/sepd2018.01.032 |
UDC |
338.48.(477) |
JEL |
D0 |
Keywords |
|
pages |
20 |
first page |
32 |
last page |
51 |
Abstract |
Elucidation of the role of goodwill, intangible assets, its consumer of capital in the processes of interaction of the enterprises of sphere of tourism and consumer, in the context of the limitations of humans and the environment and within the components of the marketing mix. This will better balance the interaction of participants of the market of tourist services will enhance the level of consumer capital as the expected future lifetime profitability of newly acquired customers. Theoretical basis for the study of the role of goodwill, intangible assets in the activities of the enterprises of sphere of tourism, in the context of the limitations of humans and the environment are the scientific works of domestic and foreign authors: philosophers, psychologists, economists, and the results of their activities, as well as its own work of the authors of the last ten years in the field of tourism, Economics, cognitive psychology and philosophy of education. The authors believe that there is a need for new scientific research on the subject, scientific articles, particularly in the components of the marketing mix. It is proved that under the influence of development of information technologies and other external and internal factors, management of people and enterprises in the field of tourism should also vary. An important factor in the activities of tourism enterprises is "goodwill", intangible assets, consumer capital, which is also undergoing change and evolution under the influence of time. To achieve a new stage of development of the enterprises of sphere of tourism the directions of modeling of relationships with consumers of tourist services, which will provide a higher value of their intangible assets. Analyzed scientific works of domestic and foreign authors to study their role and influence intangible assets on the activities of enterprises. Proposed and within the components of the marketing mix and the use of cognitive technologies, a series of practical activities for the enterprises of sphere of tourism, which will facilitate their more effective interaction with consumers of tourist services. This will provide for enterprises of the tourism industry the best opportunity of people's adaptation to external influences on their activity to the best of building relationships with consumers of tourist services and their contents, through a series of practical proposals that are recommended by the authors. |
URI |
http://elartu.tntu.edu.ua/handle/lib/25294 |
ISSN: |
2223-3822 |
Copyright owner |
Socio-Economic Problems and the State |
References: |
1.Aaker, D. A. (2002) Strategicheskoe rynochnoe upravlenie [Strategic market management]. Saint-Petersburg: Piter. (in Russian). |
type |
Article |
Appears in Collections |
Socio-Economic Problems and the State, Vol. 18, no. 1 |