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Development of a strategy for entering the market by environmentally safe land use

Title: 


Development of a strategy for entering the market by environmentally safe land use


Authors: 


Yekel, Hanna


Affiliation:

 

Central Ukrainian National Technical University 8, Universytetskyi ave., Kropyvnytskyi, Kirovohrad region, 25006, Ukraine e-mail: ekelannak@gmail.com


Bibliographic description: 


Yekel, H. (2021) Rozrobka stratehii vykhodu na rynok tovarovyrobnyka z ekolohobezpechnym vykorystanniam zemel [Development of a strategy for entering the market by environmentally safe land use]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 24, no. 1, pp. 26-34. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2021/21egvevz.pdf


Submitted date: 


jun-2021


Issue Date:

 

16-sep-2021


Publisher: 


Ternopil Ivan Puluj National Technical University


ORCID: 


https://orcid.org/0000-0003-0634-2047


UDC: 


658.168.50:332


JEL: 


Q57
R11


Keywords:


system
market
production
operation
environmentally friendly land use


Pages: 


9


Pages: 


26-34


First Page: 


26


Last Page: 


34


Abstract: 


The article presents the development of a strategy for entering the market by environmentally friendly land use. The author proposed a conceptual approach to its formation, the main components are offered: definition of the target audience, analysis of the external environment, assessment of resource potential, product life cycle, pricing, logistics, marketing, business scaling. The result of the first stage is to determine the consumer and the market where the manufacturer plans to start its activities. The analysis of the environment includes the selected set of tools to assess the external factors that contribute to, accelerate the development of the producer, and thus maximize profits, as well as the analysis of what negatively affects the development of business. This step helps to identify competitors and assess the benefits and threats. Assessment of resource potential includes analysis of the main groups of resources that must be considered when developing a strategy for the development of producers: land, material, financial, labor (management), information, intangible - in order to calculate the effectiveness and prospects for their use. The formation of the product life cycle makes it possible to create a product with a positive impact on the environment and human health. Its essence is to use a closed production cycle for a particular type of product. A number of factors influencing the price formation of a producer by environmentally friendly land use is presented in the article. With the help of the logistics system, it is possible to optimize the delivery of goods and speed up the time of reaching goods by customers. These create additional benefits for the business and increases competitiveness. The main components of the marketing system are described. The main directions of business scaling are determined, as well as the conditions under which it is necessary to carry it out. The implementation of the measures proposed in the article will contribute to solving a number of socio-economic problems in the development of the regions, the overall increase in the efficiency of the agricultural sector. All of these components are interconnected and complementary. Disclosure of their essence to some extent facilitates business activities and speeds up profits.


URI: 


http://elartu.tntu.edu.ua/handle/lib/35898


ISSN: 


2223-3822


Copyright owner: 


Scientific Journal "Socio-Economic Problems and the State"


URL-releated material: 


http://sepd.tntu.edu.ua/images/stories/pdf/2021/21egvevz.pdf
https://buromt.com.ua/uk/branding/?utm_source=google&utm_content=cid|12887489502|gid|125239903367|kwid|kwd-304120757454&gclid=Cj0KCQjwwLKFBhDPARIsAPzPi-LV- LSCcTl1oC4K5LwjodjB2HNvuVTSsMrA5oYqYCRFYg3QWvM8yXYaAujEEALw_wcB
https://www.epravda.com.ua/publications/2019/06/28/649154/
https://megamarketing.com.ua/sehmentatsiia-rynku-osnovni-pidkhody/


References: 


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2. Aulet, B. (2019). 24 kroky do uspishnoho startapu: dystsyplinovane pidpryiemnytstvo; per. z anhl. [Disciplined Entrepreneurship. 24 Steps to a Successful Startup]. Kyiv: Knyholav.
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7. Hutorov, O. I., & Prozorova, N. V. (2013). Formuvannia efektyvnoho mekhanizmu funktsionuvannia lohistychnykh system silskohospodarskykh pidpryiemstv [Formation of an effective mechanism for the functioning of logistics systems of agricultural enterprises]. Ekonomika APK(8), pp. 33-39.
8. Korniienko, Y. (2019). Yak pravylno masshtabuvaty biznes. Porady top-menedzheriv [How to properly scale a business. Tips from top managers]. Retrieved May 30, 2021, from https://www.epravda.com.ua/publications/2019/06/28/649154/
9. Kravets, K. V. (2014). Osoblyvosti tsinoutvorennia silskohospodarskoi produktsii [Features pricing of agricultural products]. Ekonomichnyi analiz, 15(3), pp. 52-56.
10. Rzaieva, T. H., & Luchuk, D. O. (2018). Analitychne obgruntuvannia skladovykh resursnoho potentsialu z pozytsii otsinky perspektyv rozvytku pidpryiemstva [Analytical reform of the compositional resource potential from the positions of assessment of the perspectives of development of the enterprise]. Visnyk Khmelnytskoho natsionalnoho universytetu : Ekonomichni nauky, 1(5), pp. 190-193. doi: 10.31891/2307-5740-2018-262-5(1)-190-193
11. Sehmentatsiia rynku: osnovni pidkhody [Market segmentation: basic approaches]. Retrieved May 25, 2021, from https://megamarketing.com.ua/sehmentatsiia-rynku-osnovni-pidkhody/
12. Voloshchuk, V. R., Bohachyk, S. V., & Ivanyshyn, O. V. (2020). Formuvannia lantsiuhiv postachan resursiv v innovatsiinii systemi ahrolohistyky [Formation of resource supply chains in the innovative system of agricultural logistics]. Pidpryiemnytstvo ta innovatsii(13), pp. 19-23. doi: 10.37320/2415-3583/13.3 ©


Issue type: 


Article


Appears in Collections:


Scientific Journal "Socio-Economic Problems and the State", Vol.24, No.1

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