Demonstrative consumption - the way of life of part of the elite group of citizens of Ukraine

Dovgan, Anatoliy

Ternopil Ivan Puluj National Technical University, 56 Ruska str., 46001, Ternopil, Ukraine

Dovgan, A. (2021) Demonstratyvne spozhyvannia – modus zhyttia chastyny elitnoi hrupy hromadian Ukrainy [Demonstrative consumption - the way of life of part of the elite group of citizens of Ukraine]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 25, no. 2, pp. 722-730. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2021/21daoggu.pdf

Socio-Economic Problems and the State

2(25)

Nov-2021

Oct-2021

10-Oct-2022

Ternopil Ivan Puluj National Technical University

UA

Ternopil

https://doi.org/10.33108/sepd2022.02.722

314/316.3 (330.8) (379.8)

А11
В30
D11

material environment
way of life
demonstrative consumption
"lazy class"
everyday behavior
commodity fetishism
patronage

9

722-730

722

730

The essence of demonstrative consumption of material and spiritual goods in modern Ukraine are researched in the article. Consumer activity is seen as a process of conscious active behavior based on the needs and excessive financial capabilities of a person with the use of social benefits intended for material and spiritual development. Therefore, consumer activity can be considered as an element of the way of life of a person, and the cult of demonstrative consumption – an integral part of the way of life of a particular social stratum of the population of Ukraine. The emergence of distorted in the value dimension of some forms of commodity fetishism is revealed. In representatives of a particular social group (stratum), it asserts itself in the form of consumption of various objects of human activity. Such objects are not only material things, but also materialized cultural values, cultural mass events (theatrical performances, private parties with the participation of famous actors of theater and cinema and music, dance and singing shows). Functional and social properties and characteristics of things affect a person's acceptance of the way they are consumed. It is noted that people of this execution are beginning to demonstrate their own lifestyle, just as people of the previous, less overwhelmed by the choice of the era (twentieth century), consumed ordinary foods. In the context of the basic worldview principles of secular humanism, the significance of the "lazy class" theory of the famous American economist, sociologist and psychologist T. Veblen for the scientific analysis of everyday behavior of such representatives of the modern Ukrainian elite is revealed. Emphasis is placed on the manifestation of Ukrainian patronage in the late twentieth and early twentieth centuries.

http://elartu.tntu.edu.ua/handle/lib/38882

2223-3822

Scientific Journal "Socio-Economic Problems and the State"

http://sepd.tntu.edu.ua/images/stories/pdf/2021/21daoggu.pdf
http://moglen.law.columbia.edu/LCS/theoryleisureclass.pdf

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Article

Scientific Journal "Socio-Economic Problems and the State" Vol 2(25)