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Indicative mechanisms for solving problems of marketing consultation of industrial enterprises

Title



Indicative mechanisms for solving problems of marketing consultation of industrial enterprises



Authors


Ratynskyj, Vadim


Affiliation


Ternopil Ivan Pul'uj National Technical University 56 Ruska str., 46001 Ternopil, Ukraine


Bibliographic description


Ratynskyj, V. (2018) Indykatyvni mekhanizmy vyrishennia problem marketynhovoho konsultuvannia promyslovykh pidpryiemstv [Indicative mechanisms for solving problems of marketing consultation of industrial enterprises]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 18, no. 1, pp. 206-213. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2018/18rvvkpp.pdf


Issue Date


31-may-2018


Submitted date


mar-2018


Publisher

 

Ternopil Ivan Puluj National Technical University


DOI


https://doi.org/10.33108/sepd2018.01.206


UDC


339.138

JEL


M31


Keywords


industrial enterprise
marketing research
consulting


pages


206-213

first page


206

last page


213


Abstract

 

This article deals with the peculiarities of marketing consulting on the market of industrial enterprises. The factors that influenced the marketing policy of manufacturers on the circumstances of competition or rivalry have been analyzed, the main factors of product selection have been determined in the presence of alternative options. The strong and weak points of the choice of the research method used by the main consumers of consulting services have been identified, the prospects of their change have been analyzed on the basis of changes in the dynamics of the market. The main advantages and disadvantages of the use of marketing consulting methods have been determined, and the hidden ability of using of certain types of analysis during marketing research has been pointed out. Taking into account the main world dynamics of the intensification of rivalry in the market of industrial enterprises, the problem of using counseling while conducting marketing research in general, and during the formation of the strategy of the enterprise in particular, has become more intense. Indicative mechanisms of solving problems of marketing consulting of industrial enterprises have been suggested.


URI  


http://elartu.tntu.edu.ua/handle/lib/25310


ISSN


2223-3822


Copyright owner



Socio-Economic Problems and the State



References 


1.Baklyczkyj, I. O. (2008) Psyhologiya praci [Psychology of Labor]. Kyiv.
2.Belov, Artem «Problemы marketyngovogo konsultyrovanyya promyshlennyx predpryyatyj» internet resurs [Problems of Marketing Consulting for 3.Industrial Enterprises] http://www.aup.ru/articles/marketing/21.htm.
4.Belyavcev, M. I., Vorobjov, V. N. & Grycenko, S. I. (2006) Marketyngovyj menedzhment [Marketing Management]. Кyiv.
5.Goncharuk, V. A. (1998) Marketyngovoe konsultyrovanye. [Marketing Consulting] Moscow.
6.Lypchuk, V. V., Dudyak, R. P., Bugil, S. Ya. & Yanyshyn, Ya. S. (2012) Markety`ng [Marketing]. Lviv, Magnolia 2006.
7.Pankruxyn, A. P. (2009) Marketyng [Marketing]. Publishing house "Omega-L".
8.Ratynskyj, V. V. (2013) Osobly`vosti marketyngovyx doslidzhen na rynku tovariv promyslovogo pryznachennya [Features of marketing research in the market of industrial goods] All-Ukrainian Scientific and Production Magazine "Innovative Economy" - Ternopil, Vol. 6 (44), pp.229-235.
9.Ratynskyj, V. V. Optymizaciya marketyngovoyi strategiyi mashynobudivnyx pidpryyemstv [Optimization of marketing strategy of machine-building enterprises]. Scientific publication "Socio-economic problems and the state". - Ternopil: TSTU, 2009. - No. 1 (2). - pp. 230-236.


type


Article


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Socio-Economic Problems and the State, Vol. 18, no. 1

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