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SOCIAL RESPONSIBILITY OF HOTELS AS A FACTOR OF BREAKING INPUT BARRIERS TO HOTEL SERVICES MARKET

Title:  SOCIAL RESPONSIBILITY OF HOTELS AS A FACTOR OF BREAKING INPUT BARRIERS TO HOTEL SERVICES MARKET
Authors:  Sakun, Anna
Stankevych, Iryna
Tardaskina, Tatiana
Affiliation:  О. S. Popov Odessa National Academy of Telecommunications 1 Kuznechna str., 65029, Odessa, Ukraine e-mail: arnika@ukr.net
Bibliographic description:  Sakun, A., Stankevych, I. & Tardaskina, T. (2019) Sotsialna vidpovidalnist hoteliv yak faktor podolannia vkhidnykh barieriv na rynok hotelnykh posluh [Social responsibility of hotels as a factor of breaking input barriers to hotel services market]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 21, no. 2, pp. 122-131. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2019/19sgorhp.pdf
Issue Date:  dec-2019
Submitted date:  sep-2019
Publisher:  Ternopil Ivan Puluj National Technical University

DOI:


https://doi.org/10.33108/sepd2019.02.122


UDC:  316.4:640
JEL:  M14
Keywords:  social responsibility
competitiveness
hotel services
clusters
barriers to entry
Pages:  122-131
First page:  122
Last page:  131
Abstract: 

The article emphasizes that overcoming entry barriers to the hotel services market is very important not only for entrepreneurs to understand the interconnection of economic and social functions of entrepreneurship, but also for real actions that create favorable conditions for the harmonization of state and business interests in order to solve social problems of society, reduce negative effects of the crisis period. The components of hotels’ social responsibility are described.
Domestic organizations in the sphere of hotel business should fulfill the basic tasks of the concept of social responsibility of business, namely, to pay taxes in full, timely fulfill the requirements of the legislation of Ukraine, take care of the environment, own personnel, implement environmentally safe and energy-saving technologies, provide services participation and involvement of charities in cooperation. It is important to understand that, even if there is a violation of the principle of profit maximization, organizations in the field of hotel business will have long-term prospects for efficient business activity, will be the key to a positive image.
As a result of such socially-oriented activities, the reputation of the hotel business organization, consumer commitment, and its financial and economic performance and level of competitiveness will tend to grow, which will not only ensure the sustainable development of the organization, but also have an impact on the economic development of all region. Model of hotels’ corporate social responsibility is suggested in the article. Recommendations for the implementation of social responsibility by organizations of hospitality industry, in particular, hotels, are developed.
Keywords: social responsibility, competitiveness, hotel services, clusters, barriers to entry.

The article emphasizes that overcoming entry barriers to the hotel services market is very important not only for entrepreneurs to understand the interconnection of economic and social functions of entrepreneurship, but also for real actions that create favorable conditions for the harmonization of state and business interests in order to solve social problems of society, reduce negative effects of the crisis period. The components of hotels’ social responsibility are described.

Domestic organizations in the sphere of hotel business should fulfill the basic tasks of the concept of social responsibility of business, namely, to pay taxes in full, timely fulfill the requirements of the legislation of Ukraine, take care of the environment, own personnel, implement environmentally safe and energy-saving technologies, provide services participation and involvement of charities in cooperation. It is important to understand that, even if there is a violation of the principle of profit maximization, organizations in the field of hotel business will have long-term prospects for efficient business activity, will be the key to a positive image.

As a result of such socially-oriented activities, the reputation of the hotel business organization, consumer commitment, and its financial and economic performance and level of competitiveness will tend to grow, which will not only ensure the sustainable development of the organization, but also have an impact on the economic development of all region. Model of hotels’ corporate social responsibility is suggested in the article. Recommendations for the implementation of social responsibility by organizations of hospitality industry, in particular, hotels, are developed. 


Keywords: social responsibility, competitiveness, hotel services, clusters, barriers to entry.

URI:  http://elartu.tntu.edu.ua/handle/lib/30952
ISSN:  2223-3822
Copyright owner:  Scientific Journal "Socio-Economic Problems and the State"
URL-releated material:  http://sepd.tntu.edu.ua/images/stories/pdf/2019/19sgorhp.pdf
http://dspace.niver.kharkov.ua/handle/123456789/4782
http://nesch.ieie.nsc.ru/wrk/Soc_otvets.htm
http://kneu. edu.ua /userfiles
www.dy.nayka.com.ua
eztuir.ztu.edu.ua/3224/1/35.pdf
http://nauka-online.com/
References:  1. Andriushchenko, A. I. & Riabets, I. M. Sotsialna vidpovidalnist: teoretyko-metodolohichnyi aspekt analizu [Social responsibility: the theoretical and methodological aspect of the analysis]. Available at: http://dspace.niver.kharkov.ua/handle/123456789/4782.
2. Bratyuschenko, S. V. Sotsialnaya otvetstvennost biznesa. [Social Responsibility]. Available at: http://nesch.ieie.nsc.ru/wrk/Soc_otvets.htm.
3. Bratyuschenko, S. V. (2005) Sotsialnaya otvetstvennost predprinimatelstva (obzor kontseptsiy). [Social Responsibility of Entrepreneurship (Concept Review)]. Aktualnyie problemyi sotsialno-ekonomicheskogo razvitiya: vzglyad molodyih uchenyih. [Actual problems of socio-economic development: a view of young scientists]. Novosibirsk : IEOPP SO RAN, pp. 166-178.
4. Kolot, A. M. Korporatyvna sotsialna vidpovidalnist: evoliutsiia ta rozvytok teoretychnykh pohliadiv. [Corporate Social Responsibility: The Evolution and Development of Theoretical Views]. URL: http://kneu. edu.ua /userfiles.
5. Rozmetova, O. H. Problemy ta perspektyvy vprovadzhennia sotsialnykh innovatsii v diialnist pidpryiemstv hotelnoho hospodarstva. [Problems and prospects of introduction of social innovations in activity of hotel enterprises]. URL: www.dy.nayka.com.ua.
6. Syvak, O. B. Sotsialna vidpovidalnist v pidpryiemnytskii diialnosti: vitchyznianyi ta zarubizhnyi dosvid. [Social Responsibility in Entrepreneurship: Domestic and Foreign Experience]. Available at: eztuir.ztu.edu.ua/3224/1/35.pdf.
7. Sagdeva, D. R. Sotsialna vidpovidalnist hotelnoho biznesu. [Social and social activity of the hotel business]. International Electronic Scientific Journal “Science Online” http://nauka-online.com/.
Issue type:  Article
Appears in Collections:

Scientific Journal "Socio-Economic Problems and the State", Vol.21, No.2

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