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Development of a strategy for entering the market by environmentally safe land use


Development of a strategy for entering the market by environmentally safe land use


Yekel, Hanna



Central Ukrainian National Technical University 8, Universytetskyi ave., Kropyvnytskyi, Kirovohrad region, 25006, Ukraine e-mail:

Bibliographic description: 

Yekel, H. (2021) Rozrobka stratehii vykhodu na rynok tovarovyrobnyka z ekolohobezpechnym vykorystanniam zemel [Development of a strategy for entering the market by environmentally safe land use]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 24, no. 1, pp. 26-34. Available at:

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Ternopil Ivan Puluj National Technical University










environmentally friendly land use





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The article presents the development of a strategy for entering the market by environmentally friendly land use. The author proposed a conceptual approach to its formation, the main components are offered: definition of the target audience, analysis of the external environment, assessment of resource potential, product life cycle, pricing, logistics, marketing, business scaling. The result of the first stage is to determine the consumer and the market where the manufacturer plans to start its activities. The analysis of the environment includes the selected set of tools to assess the external factors that contribute to, accelerate the development of the producer, and thus maximize profits, as well as the analysis of what negatively affects the development of business. This step helps to identify competitors and assess the benefits and threats. Assessment of resource potential includes analysis of the main groups of resources that must be considered when developing a strategy for the development of producers: land, material, financial, labor (management), information, intangible - in order to calculate the effectiveness and prospects for their use. The formation of the product life cycle makes it possible to create a product with a positive impact on the environment and human health. Its essence is to use a closed production cycle for a particular type of product. A number of factors influencing the price formation of a producer by environmentally friendly land use is presented in the article. With the help of the logistics system, it is possible to optimize the delivery of goods and speed up the time of reaching goods by customers. These create additional benefits for the business and increases competitiveness. The main components of the marketing system are described. The main directions of business scaling are determined, as well as the conditions under which it is necessary to carry it out. The implementation of the measures proposed in the article will contribute to solving a number of socio-economic problems in the development of the regions, the overall increase in the efficiency of the agricultural sector. All of these components are interconnected and complementary. Disclosure of their essence to some extent facilitates business activities and speeds up profits.




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Scientific Journal "Socio-Economic Problems and the State"

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Scientific Journal "Socio-Economic Problems and the State", Vol.24, No.1



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