Humanistic dimension of ethical narrative in the information field of social communications

Horishna Oksana,

Potikha Oksana

Ternopil Ivan Puluj National Technical University, Ruska St., 56, Ternopil 46001 Ukraine

Horishna O. & Potikha O. (2026) Humanistic dimension of ethical narrative in the information field of social communications. Socio-Economic Problems and the State (electronic journal), Vol. 34, no. 1, pp. 111-119. URL: http://sepd.tntu.edu.ua/images/stories/pdf/2026/26homosc.pdf

Scientific Journal "Socio-Economic Problems and the State"

1(34)

May-2026

Apr-2026

17-Jun-2026

Ternopil Ivan Puluj National Technical University

UA

Ternopil

https://orcid.org/0000-0003-3127-1316

https://orcid.org/0000-0001-6302-9394

https://doi.org/10.33108/sepd2026.01.111

316.77:004.8.17

D83
O33
Z13

ethical narrative
social communications
humanistic approach
information field
human subjectivity
information ecology
media hygiene
information security
human-centeredness

9

111-119

111

119

The article examines the ethical narrative of the information environment of social communications from the perspective of a human-centered approach in the context of the digital transformation of society. The study substantiates the relevance of developing new humanistic approaches to the communication environment caused by the growing crisis of trust in information content, the algorithmic dehumanization of digital spaces, and the proliferation of manipulative practices in the media. The essence of the ethical narrative is defined as a dynamic system of beliefs and values aimed at affirming human subjectivity, ensuring transparency in information policy, and fostering responsibility for content dissemination. Particular attention is paid to the humanistic dimension of social communications, within which the key components of the ethical narrative are identified: human subjectivity, the responsible use of artificial intelligence technologies, information ecology, and media hygiene. The study reveals the role of information ecology as a mechanism for the conscious consumption of digital content and distinguishes its individual, social, and national levels. Media hygiene is considered an important tool for counteracting information overload, misinformation, and manipulative influences in the digital communications environment. Based on a comparative analysis of technological and humanistic approaches to the development of the information environment, the research identifies a conceptual shift from the objectification of individuals toward recognizing them as active subjects and creators of meaning. The study demonstrates that the implementation of the ethical narrative contributes to the formation of a responsible and inclusive information environment, strengthens trust among participants in communication processes, and supports information security in society. Future research may focus on the development of specific mechanisms for maintaining ethical standards within public institutions and higher education institutions in order to strengthen information security in society.

The authors received no direct funding for this research.

http://elartu.tntu.edu.ua/handle/lib/52500

2223-3822

Scientific Journal "Socio-Economic Problems and the State"

http://sepd.tntu.edu.ua/images/stories/pdf/2026/26homosc.pdf
https://dspace.znu.edu.ua/jspui/bitstream/12345/6591/1/0048996.pdf
https://ekmair.ukma.edu.ua/items/06ad6f0e-aae3-4295-b625-682178d9f08e
https://www.journals.oa.edu.ua/Philology/article/view/4048/3694
https://doi.org/10.25264/2519-2558-2024-21(89)-16-19
https://doi.org/10.52363/dcpp-2024.1.12
https://doi.org/10.1093/oso/9780198883098.001.0001
https://doi.org/10.17721/CIMC.2022.31.64-86
https://doi.org/10.4324/9781003320609-27

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Article

Scientific Journal "Socio-Economic Problems and the State", Vol.34, No.1